# Skydance Outlines Unified Advertising Leadership Following Paramount-WBD Merger

- Link: https://viralbrief.top/skydance-outlines-unified-advertising-leadership-following-paramount-wbd-merger/
- Published: 2026-10-24T08:05:21+00:00
- Author: Olamide

Skydance has established a new executive roster for its combined commercial advertising
operations following the recent completion of the massive Paramount and Warner Bros.
Discovery merger. The leadership structure was detailed in an internal staff memo
from Jay Askinasi, Skydance’s chief revenue officer for advertising, which was obtained
and reported by Business Insider.

## Unifying a Massive Media Portfolio

The restructuring follows the closing of a $110 billion mega-merger earlier this
month that consolidated extensive media holdings under Skydance. The combined entity
now oversees major television, streaming, and news brands, including Paramount, 
Paramount+, Warner Bros., HBO and HBO Max, CBS, and CNN.

According to the memo, Askinasi described the new organization as a “unified Skydance
Advertising organization.” In his note to staff, Askinasi stated that the team was
formed to promote clearer ownership and fewer organizational layers, emphasizing
that leadership intends to align with how commercial clients plan and purchase advertising
inventory while using shared data across the company’s intellectual property.

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## Key Appointments in the New Division

Under the structure reported by Business Insider, several executives have been named
to lead core operational and commercial branches:

 * **Danielle Carney:** Head of US sales
 * **Jill Steinhauser:** Head of ad partnerships
 * **Christine Hong:** Head of revenue operations
 * **Chris Brady:** Head of Skydance Media Labs
 * **Ed Romaine:** Head of ad marketing
 * **Evan Giamanco:** Head of product strategy and measurement

Steve Ellis, who has served as Paramount’s chief operating officer for advertising
since 2022, will remain in that role and serve as the integration lead for the advertising
business. Meanwhile, Lee Sears will continue directing Paramount’s international
advertising operations as executives assess Warner Bros. Discovery’s international
division to determine its long-term structure.

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## Transition Plans and Executive Changes

The memo also addressed leadership transitions stemming from Warner Bros. Discovery’s
existing ad business. Ryan Gould, president of ad sales and go-to-market at WBD,
and Bobby Voltaggio, president of ad sales and platform monetization at WBD, are
scheduled to collaborate with Askinasi through the fourth quarter.

A representative for Skydance did not respond to Business Insider’s request for 
comment regarding the memo. The advertising overhaul comes amid wider corporate 
realignment across the consolidated company; a separate leaked memo reported earlier
by the outlet indicated restructuring within the company’s product and technology
division, resulting in the exit of four Warner Bros. Discovery executives.

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<

p class=”vbgf-source-note”>**Source:** [All Content from Business Insider](https://www.businessinsider.com/skydance-new-ad-leadership-leaked-memo-paramount-wbd-merger-2026-10)

  TL;DR (AI Generated)

Following its massive $110 billion merger, Skydance has established a unified advertising
leadership team under Chief Revenue Officer Jay Askinasi to oversee its combined
media portfolio.

The new organizational structure aims to streamline operations, reduce layers, and
align with client buying strategies by appointing key executives like Danielle Carney
for US sales and Jill Steinhauser for ad partnerships.

As integration continues, several legacy Warner Bros.

Discovery executives are collaborating on the transition through the fourth quarter
amid broader corporate restructuring.

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