# Headies founder Ayo Animashaun criticises Nigerian artistes who submit entries for international awards but neglect The Headies

- Link: https://viralbrief.top/headies-founder-ayo-animashaun-criticises-nigerian-artistes-who-submit-entries-for-international-awards-but-neglect-the-headies/
- Published: 2026-10-15T20:04:15+00:00
- Author: Olamide

The founder of The Headies Awards, Ayo Animashaun, has criticised Nigerian artistes
who submit their work for international awards but fail to do the same for The Headies,
only to complain when they are not nominated.

 

In a series of posts shared on Instagram, Animashaun questioned why some artistes
prioritise foreign award bodies while failing to support local platforms.

 

“Tom, Dick and Harry will submit entries to foreign award bodies that don’t even
care about them and proudly post about it. But these same people won’t submit their
entries to the Headies, yet they’ll complain about not being nominated. Funny!!!”
he wrote.

 

He also addressed criticism surrounding The Headies’ decisions, particularly its
expansion beyond Nigeria, saying the organisers would continue to stand by their
vision as long as artistes, sponsors and other stakeholders understood its importance.

 

Animashaun recalled attending the Grammy Awards in Los Angeles, where he claimed
some people he met were unaware that the ceremony was taking place, despite the 
attention it received in Nigeria.

 

He also questioned why American artistes could publicly boycott the Grammys without
attracting the same level of controversy that follows Nigerian artistes who miss
The Headies for legitimate reasons.

 

“The toxicity and negativity we direct at our own institutions are troubling,” he
wrote.

 

He further questioned why Nigerian institutions often receive stronger support and
appreciation abroad than at home, adding that local recognition sometimes increases
only after they expand internationally.

 

 

![Headies founder Ayo Animashaun criticises Nigerian artistes who submit entries
for international awards but neglect The Headies](https://i0.wp.com/www.lindaikejisblog.
com/photos/shares/Screenshot_2026-10-15-16-51-02-867_com.twitter.android-edit_1792082515.
jpg?resize=1080%2C1099&ssl=1)

 

![Headies founder Ayo Animashaun criticises Nigerian artistes who submit entries
for international awards but neglect The Headies](https://i0.wp.com/www.lindaikejisblog.
com/photos/shares/Screenshot_2026-10-15-16-51-37-562_com.twitter.android-edit_1792082556.
jpg?resize=1080%2C1775&ssl=1)

 

![Headies founder Ayo Animashaun criticises Nigerian artistes who submit entries
for international awards but neglect The Headies](https://i0.wp.com/www.lindaikejisblog.
com/photos/shares/Screenshot_2026-10-15-16-52-36-472_com.instagram.android-edit_1792082607.
jpg?resize=1080%2C1924&ssl=1)

 

![Headies founder Ayo Animashaun criticises Nigerian artistes who submit entries
for international awards but neglect The Headies](https://i0.wp.com/www.lindaikejisblog.
com/photos/shares/Screenshot_2026-10-15-16-52-57-456_com.instagram.android-edit_1792082692.
jpg?resize=1080%2C1912&ssl=1)

 

 

 [Source link ](https://www.lindaikejisblog.com/2026/10/headies-founder-ayo-animashaun-criticises-nigerian-artistes-who-submit-entries-for-international-awards-but-neglect-the-headies-and-complain-about-nominations.html)

  TL;DR (AI Generated)

Headies founder Ayo Animashaun has criticised Nigerian artistes for enthusiastically
submitting work to foreign award bodies while neglecting local platforms like The
Headies and later complaining about nominations.

He defended the awards' international expansion and expressed concern over the persistent
toxicity and negativity directed toward domestic institutions by Nigerians.

Animashaun concluded by questioning why local institutions often receive better 
support and appreciation abroad than within their own country.

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