APC Streamlines Communication Strategy: Only Three Officials Authorized to Speak for Presidential Campaign

The All Progressives Congress (APC) Presidential Campaign Council has implemented a significant restructuring of its media operations, effectively limiting the number of individuals authorized to speak publicly on behalf of the campaign. According to a statement released on Wednesday by Femi Gbajabiamila, the Chief of Staff to the President and Deputy Director-General (Administration) of the campaign, the party is moving toward a more centralized communication model.

The New Spokesperson Framework

Under the revised arrangement, the responsibility for official public communication is now restricted to three specific individuals:

• Abdulaziz Yari, Director-General of the campaign council.
• Dele Alake, Minister of Solid Minerals Development.
• Mohammed Idris, Minister of Information and National Orientation.

The campaign council stated that this reorganization is intended to foster a more “cohesive, disciplined, and effective” approach to public engagement. By narrowing the field of authorized voices, the party aims to ensure that its messaging remains consistent across various media platforms.

Transition for Former Spokespersons

The directive clarifies the status of individuals who previously held the title of campaign spokesperson. According to the council, these individuals have not been removed from the media team; rather, they have been transitioned into members of the Directorate of Media and Strategic Communications. This distinction separates the broader strategy and support roles from the specific authority to act as an official spokesperson for the campaign.

Evolution of the Media Team

This development marks the latest in a series of adjustments to the APC’s media structure since the council was first formed in August. When the council was initially unveiled on August 22, the structure included Abdulaziz Yari as Director-General and Dele Alake as the lead spokesperson, supported by four other officials. Mohammed Idris was also designated as the coordinating director for media and strategic communications at that time.

In October, the council expanded its media team significantly, incorporating figures such as Aviation Minister Festus Keyamo, House of Representatives member Abdulmumin Jibrin, Lere Olayinka, and Segun Sowunmi. While Alake maintained his role as a spokesperson during that expansion, the new directive effectively reverses the trend of broadening the media team, opting instead for a more restricted, top-down approach.

Directives for Media Houses

The campaign council has issued a formal notice to radio and television stations, requesting that they acknowledge and comply with the new communication hierarchy. The council indicated that it will delegate appropriate representatives to appear on media platforms as the need arises, ensuring that all campaign-related discourse is funneled through the three designated officials.

As of the time of reporting, the campaign council has not provided further details regarding how this change might impact ongoing media engagements or the specific internal workflow of the Directorate of Media and Strategic Communications. The move reflects a broader strategic shift toward message control as the campaign progresses.

Conclusion

By limiting its official voices to Yari, Alake, and Idris, the APC is signaling a push for greater message discipline. Whether this consolidation will successfully streamline the campaign’s public image remains to be seen, but the directive serves as a clear instruction to both internal stakeholders and external media organizations regarding the party’s new communication protocol.

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p class=”vbna-source-note”>Source: Channels Television

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